外卖绿色包装与大学生消费调研 Green Packaging & Food Delivery Student Survey

过去过去3个月内，您是否使用过外卖平台（美团、饿了么等）？

Have you used a food delivery app (Meituan, Ele.me, Taobao or similar) in the past 3 months?

是 Yes

否（感谢，但您无法继续）No (you cannot answer this survey)

学生身份 Student Status

中国学生（在中国就读）Chinese student studying in China

国际学生（在中国就读）International student studying in China

D1. What is your gender?

Female

Male

Prefer not to say

D2. What is your age?

Younger than 18

18~20

21~24

25~29

30 and older

D3. In which tier city do you currently study?

Tier 1 (Beijing, Shanghai, Guangzhou, Shenzhen)

New Tier 1 (Suzhou, Chengdu, Wuhan, Tianjin, Chongqing, Ningbo, Hangzhou, Nanjing ＆ other provincial capitals)

Tier 2 (Xiamen, Fuzhou, Wuxi, Hefei, Harbin, etc.,)

Tier 3 (Weifang, Baoding, Zhenjiang, Yangzhou, Guilin, Tangshan, Sanya, Huzhou, Hohhot, etc.,)

D4. What is your approximate monthly living budget (excluding rent)?

Less than ¥2000

¥2000-3500

¥3501-5000

¥5001-8000

More than ¥8000

D5. What is your major?

STEM (Science, Tech, Engineering, Math)

Business / Economics

Humanities / Social Sciences

Arts / Design

Medicine

Other

D6. What is your current year of study?

Freshman (1st year)

Sophomore (2nd year)

Junior (3rd year)

Senior (4th year)

Master's

PhD

D7. How long have you lived in China? (For international students only)

Less than 6 months

6-12 months

1-2 years

3-4 years

5+ years

Not applicable (I am a Chinese student)

10.

B1. On average, how many food delivery orders do you place per day?

(Note: If not consistent each day, please estimate the average)

11.

B2. What is your average order value (including delivery fee)?

Less than ¥20

¥20-35

¥36-50

¥51-80

More than ¥80

12.

B3. Which food delivery platform do you use most often?【多选题】

Meituan

Ele.mn

JD Delivery

Taobao

Dianping

Baidu Waimai

朴朴超市 Pupu Chao Shi

13.

B4. Have you ever seen a "green packaging" or "环保包装" option on food delivery apps?

Yes

Not sure

14.

B5. In the past month, how often have you chosen green packaging when available?

Never

Rarely (1-2)

Sometimes (3-5)

Often (6-10)

Always

15.

B6. If you have NOT chosen green packaging, what is the main reason? (Select only ONE)

Extra cost is too high

Not available at restaurants I order from

Too much effort to select

Don't believe it's truly green

No particular reason

I have chosen it

Other

16.

B7. Have you ever changed your restaurant choice because one offered green packaging?

Yes

Not sure

17.

In the following 8 scenarios, imagine you are ordering food delivery. Each scenario describes a green packaging option with different features. Please rate how likely you would be to choose green packaging in each scenario.

1 = least likely

5 = most likely

	1	2	3	4	5
¥1-1.5 Biodegradable plastic
¥1-1.5 Biodegradable plastic
¥2+ Biodegradable plastic
¥2+ Biodegradable plastic
¥0.5-1 Biodegradable plastic
¥0.5-1 Biodegradable plastic
¥0 Paper box
¥0 Paper box
¥1-1.5 Paper box
¥1-1.5 Paper box
¥0.5-1 Paper box
¥0.5-1 Paper box
¥2+ Paper box
¥2+ Paper box
¥0 Biodegradable plastic
¥0 Biodegradable plastic

18.

Please indicate how much you agree or disagree with each statement.

	Strongly Disagree	Disagree	Neutral	Agree	Strongly Agree
M1. I feel a personal responsibility to reduce plastic waste.
M1. I feel a personal responsibility to reduce plastic waste.
M2. Climate change and environmental issues are important to me personally.
M2. Climate change and environmental issues are important to me personally.
M3. I feel guilty when I receive excessive plastic packaging with my food delivery.
M3. I feel guilty when I receive excessive plastic packaging with my food delivery.
M4. I am willing to pay extra for environmentally friendly products.
M4. I am willing to pay extra for environmentally friendly products.
M5. The price of food delivery is already high; I don't want to pay more.
M5. The price of food delivery is already high; I don't want to pay more.
M6. I carefully consider every extra fee before confirming my order.
M6. I carefully consider every extra fee before confirming my order.
M7. I would only choose green packaging if it costs the same as plastic.
M7. I would only choose green packaging if it costs the same as plastic.
M8. I usually just accept the default option without thinking.
M8. I usually just accept the default option without thinking.
M9. Spending extra time to make a green choice is not worth it for me.
M9. Spending extra time to make a green choice is not worth it for me.
M10. If my friends choose green packaging, I am more likely to choose it too.
M10. If my friends choose green packaging, I am more likely to choose it too.
M11. I would feel proud to be seen choosing green packaging.
M11. I would feel proud to be seen choosing green packaging.
M12. Platforms should make green packaging the standard, not an extra choice.
M12. Platforms should make green packaging the standard, not an extra choice.

19.

G1. How environmentally conscious would you say you are?

1 = Not at all

3 = Moderately

5 = Very much

20.

G2. Compared to other students your age, how concerned are you about packaging waste?

1 = Much less

2 = Slightly less

3 = About the same

4 = Slightly more

5 = Much more

21.

G3. Would you pay ¥0.50 extra for green packaging on a ¥35 order?

Yes

22.

G4. Would you pay ¥1.00 extra for green packaging on a ¥35 order?

Yes

23.

G5. Would you pay ¥2.00 extra for green packaging on a ¥35 order?

Yes

24.

G6. Which material typically has the lowest carbon footprint for single-use food packaging?

Biodegradable plastic

Paper

Aluminum

Bamboo

Not sure

25.

G7. True or false: "Biodegradable plastic breaks down completely in any environment within 6 months."

True

False

Not sure

26.

Section 5: Perceived Platform Trust & Policy Support

	Strongly Disagree	Disagree	Neutral	Agree	Strongly Agree
T1. I trust that when a platform says "green packaging," it is actually environmentally friendly.
T1. I trust that when a platform says "green packaging," it is actually environmentally friendly.
T2. I am concerned about greenwashing (platforms claiming to be green but not actually being green).
T2. I am concerned about greenwashing (platforms claiming to be green but not actually being green).
T3. I would support a government policy that requires all food delivery to use green packaging by 2028.
T3. I would support a government policy that requires all food delivery to use green packaging by 2028.
T4. I would support a small tax (¥0.20 per order) on plastic packaging to fund environmental programs.
T4. I would support a small tax (¥0.20 per order) on plastic packaging to fund environmental programs.

27.

If you have any other thoughts or opinions that we may not have asked about in this survey, please feel free to share them here!

No, I don't have anything to share

Yes, I do have something to share

28.

D1. 您的性别是？

女

男

不愿透露

29.

D2. 您的年龄是？

18岁以下

18~20

21~24

25~29

30岁以上

30.

D3. 您目前就读的城市属于？

一线城市（北上广深）

新一线城市（苏州、成都、武汉、天津、重庆、宁波、杭州、南京及其他省会城市）

二线城市（厦门、福州、无锡、合肥、哈尔滨等）

三线城市（潍坊、保定、镇江、扬州、桂林、唐山、三亚、湖州、呼和浩特等）

31.

D4. 您每月的生活开销大约是多少（不含房租）？

2000元以下

2000-3500元

3501-5000元

5001-8000元

8000元以上

32.

D5. 您的专业类别是？

理工科

经管类

人文社科

艺术设计

医学

其他

33.

D6. 您目前的年级是？

大一

大二

大三

大四

硕士

博士

34.

D7. 您在中国居住多长时间了？（国际学生填写）

6个月以下

6-12个月

1-2年

3-4年

5年以上

不适用（我是中国学生）

35.

B1. 您平均每天下多少单外卖？

（注：如果每天数量不一致，请估算平均值）

36.

B2. 您平均每单外卖的金额是多少（含配送费）？

20元以下

20-35元

36-50元

51-80元

80元以上

37.

B3. 您最常使用哪个外卖平台？【多选题】

美团

饿了么

京东到家

淘宝

大众点评

百度外卖

朴朴超市

38.

B4. 您是否在外卖平台上看到过"绿色包装"或"环保包装"选项？

看到过

没看到过

不确定

39.

B5. 过去1个月内，当绿色包装可用时，您选择它的频率是？

从未

很少（1-2次）

有时（3-5次）

经常（6-10次）

总是

40.

B6. 如果您没有选择绿色包装，最主要的原因是什么？（单选）

额外费用太高

我常点的餐厅没有这个选项

选择太麻烦

不相信真的是环保的

没有特别原因

我选择过

其他

41.

B7. 您是否因为某家餐厅提供绿色包装而改变选择，专门点那家餐厅？

是

否

不确定

42.

以下16个场景中，假设您正在点外卖。每个场景描述了具有不同特征的绿色包装选项。请评价您在每种场景下选择绿色包装的可能性。

1 = 非常不可能选择绿色包装
5 = 非常可能选择绿色包装

	1	2	3	4	5
¥1-1.5 可降解塑料
¥1-1.5 可降解塑料
¥0.5-1 可降解塑料
¥0.5-1 可降解塑料
¥0 可降解塑料
¥0 可降解塑料
¥2+ 可降解塑料
¥2+ 可降解塑料
¥0 纸盒
¥0 纸盒
¥0.5-1 纸盒
¥0.5-1 纸盒
¥1-1.5 纸盒
¥1-1.5 纸盒
¥2+ 纸盒
¥2+ 纸盒

43.

请根据您的实际情况，选择您对以下说法的同意程度。

	非常不同意	不同意	一般	同意	非常同意
M1 我觉得自己有责任减少塑料垃圾。
M1 我觉得自己有责任减少塑料垃圾。
M2 气候变化和环境问题对我个人来说很重要。
M2 气候变化和环境问题对我个人来说很重要。
M3 收到外卖时看到过多的塑料包装，我会感到内疚。
M3 收到外卖时看到过多的塑料包装，我会感到内疚。
M4 我愿意为环保产品支付额外费用。
M4 我愿意为环保产品支付额外费用。
M5 外卖价格已经不低了，我不想再付更多钱。
M5 外卖价格已经不低了，我不想再付更多钱。
M6 我会仔细考虑每一笔额外费用再确认订单。
M6 我会仔细考虑每一笔额外费用再确认订单。
M7 只有当绿色包装和塑料包装价格相同时，我才会选择它。
M7 只有当绿色包装和塑料包装价格相同时，我才会选择它。
M8 我通常不假思索地接受默认选项。
M8 我通常不假思索地接受默认选项。
M9 花额外时间去做绿色选择对我来说不值得。
M9 花额外时间去做绿色选择对我来说不值得。
M10 如果我的朋友选择绿色包装，我也更可能选择它。
M10 如果我的朋友选择绿色包装，我也更可能选择它。
M11 被别人看到我选择绿色包装，我会感到自豪。
M11 被别人看到我选择绿色包装，我会感到自豪。
M12 平台应该让绿色包装成为标准，而不是额外选项。
M12 平台应该让绿色包装成为标准，而不是额外选项。

44.

G1. 您认为自己有多环保意识？

1 = 完全没有

3 = 一般

5 = 非常强

45.

G2. 与同龄学生相比，您对包装浪费问题的关注程度如何？

1 = 少得多

2 = 稍微少

3 = 差不多

4 = 稍微多

5 = 多得多

46.

G3. 您愿意为一单35元的外卖支付0.5元额外费用来获得绿色包装吗？

愿意

不愿意

47.

G4. 您愿意为一单35元的外卖支付1元额外费用来获得绿色包装吗？

愿意

不愿意

48.

G5. 您愿意为一单35元的外卖支付2元额外费用来获得绿色包装吗？

愿意

不愿意

49.

G6. 以下哪种材料通常具有最低的单次使用食品包装碳足迹？

可降解塑料

纸

铝

竹子

不确定

50.

G7. 判断正误："可降解塑料在任何环境中都能在6个月内完全分解。"

正确

错误

不确定

51.

第五部分：平台信任与政策支持

	非常不同意	不同意	一般	同意	非常同意
T1 当平台标注"绿色包装"时，我相信它确实是环保的。
T1 当平台标注"绿色包装"时，我相信它确实是环保的。
T2 我担心"漂绿"行为（平台声称绿色但实际上并非如此）。
T2 我担心"漂绿"行为（平台声称绿色但实际上并非如此）。
T3 我会支持政府在2028年前要求所有外卖使用绿色包装的政策。
T3 我会支持政府在2028年前要求所有外卖使用绿色包装的政策。
T4 我会支持对塑料包装征收小额税费（每单0.2元）用于环保项目。
T4 我会支持对塑料包装征收小额税费（每单0.2元）用于环保项目。

52.

如果您有任何我们在本调查中未提及的其他想法或意见，欢迎在此分享！

不，我没有什么想分享的

是的，我有一些想分享的内容

感谢大家参与我们的问卷调查！祝您生活愉快！😊

Thank you for participating in our survey! Have a wonderful day! 😊

53.

如果您愿意，可以帮忙把我们的问卷分享给其他人吗？非常感谢您的帮助！

If you are willing, would you be able to share our survey with others? Thank you so much for your help!

Yes 是

评价对象得分 

外卖绿色包装与大学生消费调研Green Packaging & Food Delivery Student Survey

外卖绿色包装与大学生消费调研Green Packaging & Food Delivery Student Survey

外卖绿色包装与大学生消费调研
Green Packaging & Food Delivery Student Survey

外卖绿色包装与大学生消费调研
Green Packaging & Food Delivery Student Survey