Survey on Luxury Brands' Marketing Campaigns
奢侈品品牌的市场营销调研

Welcome to our online survey. This anonymous survey aims to explore how people will react to luxury brands’ marketing campaigns and reasons behind their reactions. This survey contains questions used to gain insights into characteristics of people who are interested in luxury brands' advertisements, evaluate their background knowledge in related fields and learn about their reactions to luxury brands’ marketing campaigns. Eligible participants must be above 18 years old, who are physically and mentally capable of understanding and answering questions in English or Chinese. Participants can exit this online survey at any time before submission. No data in the unsubmitted survey will be saved. Your response to this online survey will only be used for research purposes. All the audiovisual products used in this online survey are collected from the public domain or created by the researcher Ms. Ming Yang via AI tools. This survey is part of her PhD project. Please send emails to 713504@soas.ac.uk if you have any queries.


欢迎参加我们的问卷调查。这份匿名问卷旨在调研公众如何看奢侈品品牌的市场营销及相关原因。问卷中的题目主要用于绘制对奢侈品广告感兴趣的人群画像、评估受访者对相关背景知识的了解程度，以及了解受访者对奢侈品品牌营销活动的主观感受。参加本次问卷调查的受访者须年满18岁，身心健康，能够用英文或中文理解和回答问题。受访者可以在提交问卷之前随时退出答题界面，未提交的答案不会被保存。您在此次问卷调查中填写的内容只会用于研究目的。问卷调查涉及的视听产品均来自公共领域或者由研究员杨茗女士使用AI工具制作完成。本次问卷调查是她的博士研究项目的一部分。如果您有任何问题，请发送邮件至713504@soas.ac.uk。

1. Basic Information of Participants

    受访者的基本信息

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Have you read the introduction of this survey and confirm you are eligible to participate in this online survey? (Single-choice question)

您是否已经阅读本次问卷调查的相关介绍并确认自己符合参与本次问卷调查的各项标准？（单选题）

Yes 是
No 否
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